Patty Midy

I am a global visual merchandising leader specializing in retail environments, campaign launches and sensory-driven brand experiences.

My work focuses on translating brand storytelling into physical environments.  I am passionate about designing retail moments, activations and experiences that translate creative concepts into the built environment across global markets.

With a background spanning built environment design, visual merchandising and experiential design I lead complex projects from concept to final rollout at a global scale.

A30 AR Experience
NBA x F.I.T.
Fresh | Pop Up Design Concept
Fresh | Fragrance Display
Fresh | Fragrance Display