Patty Midy is an experienced multidisciplinary creative designer with over five years experience designing sensory driven experiences and bringing brands to life through immersive environments.

A first generation Haitian-American and proud UC Berkeley alum (Go Bears!), she began her career at Arup on the Acoustics/AV/Theater/Experience Design team. With participation in the Digital Innovations Initiative she became an expert at integrating experimental design technologies, such as Arup's pioneering SoundLab, which uses VR, spatial audio and digital rendering to shape cultural and performance spaces and MassMotion, an in-house crowd simulation software that aids in understanding movement through spaces.

Today, Patty designs for beauty and lifestyle clients, most recently at Fresh (LVMH) and Sol de Janeiro, where she crafts story driven experiential brand environments. With strong experience in visual merchandising, retail store design and physical/digital activations, Patty is able to develop complex projects from concept to final execution on a global scale.

Outside of the studio, you'll find her knitting, watercoloring or tending her garden.

Have an interesting project? Let's chat!