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A30 AR Experience

AUGMENTED REALITY APP

As Arup's 30th anniversary gala in NYC was approaching, the marketing team reached out wanting to showcase our digital capabilities to clients while also celebrating the projects we have completed with said clients. In close collaboration with the project marketing team, we decided to select 30 of Arup's most well known projects and build an AR app that would integrate 3D digital visual content with a real-world display. The final display was revealed at the 30th Anniversary Gala to over 800 key stakeholders, high-end clients and current employees. With the success and feedback received from the party the marketing team decided to also showcase the exhibit for the Architecture League's First Friday event with over 300 external attendees present. In subsequent days it was decided that the exhibit would remain as a permanent piece welcoming visitors and clients to the office.

Final Gala Display

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First concept render. Design exploration began with the idea of having a form of representation of the city with iPads that users could pick up and walk around with
First concept render

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Final concept render. Multiple concept iterations were created. With a 3-month time constraint and a small budget  the Reception Wall was chosen as the final concept.
Final concept render

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AR app celebrating Arup Engineering's 30 year anniversary in NYC

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