SDJ x Rio Radiance SPF

Development, modeling and visualization of campaign for launch of Sol de Janeiro's Rio Radiance SPF.

To celebrate the launch of Sol de Janeiro's Rio Radiance SPF, we crafted an immersive campaign spanning multiple iconic locations throughout Summer 2024. This vibrant pop-up experience, designed in collaboration with a dynamic team of designers and external vendors, brought the radiant spirit of Rio to life. From the sunny vibes of Coachella to the breezy streets of San Diego, Miami, and select Sephora locations, each pop-up captivated audiences with its lively ambiance and engaging visuals, reinforcing Sol de Janeiro's commitment to sun-kissed beauty.

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